AXIS-Y are the experts in community-led, climate-inspired skincare for sensitive skin. But how could they make sure their global audience also knew that? First, we worked with them to create a new tone of voice, so the product copy sounded less like a clinical professional, and more like an older sister sharing real-life advice. Then, we ensured the themes of community and climate were consistently reflected on each page across the site.

Writing beauty copy isn’t just about selling products. Customers care about your brand’s values and how you show up in the world, and your copy needs to reflect that with total clarity. Get in touch to see how we can help you make sure your customers know exactly what you stand for.