CHOPS is an editorial copywriting studio based in Seoul. FOUNDED BY BRITISH NATIVE COPYWRITER AND MAGAZINE EDITOR ELLA KAILL, We craft English brand copy for contemporary Korean brands. From product launches to brand storytelling, we believe the right words should feel as considered as the design that surrounds them. Our name reflects what we value: precision, skill, and craftsmanship in every word.
WORDS FOR CONTEMPORARY KOREAN BRANDS
CHOPS는 서울을 기반으로 활동하는 에디토리얼 카피라이팅 스튜디오입니다. 영국 출신의 원어민 카피라이터이자 매거진 에디터인 Ella Kaill이 설립한 CHOPS는 동시대 한국 브랜드를 위한 영문 브랜드 카피를 만듭니다. 제품 론칭부터 브랜드 스토리텔링까지, 우리는 좋은 카피는 그것을 담아내는 디자인만큼이나 깊이 고민되어야 한다고 믿습니다. CHOPS라는 이름에는 우리가 중요하게 생각하는 가치가 담겨 있습니다. 모든 단어에 깃든 정교함, 숙련된 기술, 그리고 장인정신입니다.OUR CREATIVE PROCESS
DISCOVER & UNEARTH
EVERY PROJECT BEGINS WITH DISCOVERY. ALONGSIDE COMPETITOR RESEARCH, WE DRAW INSPIRATION FROM LITERATURE, ART, MUSIC, COLOUR, AND THE NATURAL WORLD, TO UNCOVER IDEAS THAT FEEL THOUGHTFUL, ORIGINAL, AND DISTINCTIVE.
DISTIL & REFINE
WE WRITE FREELY AND EXPLORE EVERY PROMISING IDEA, THEN EDIT WITH PRECISION, REMOVING THE EXCESS UNTIL EVERY WORD HAS EARNED ITS PLACE. BY THE END, ONLY THE STRONGEST, CLEAREST EXPRESSION REMAINS.
REVIEW & ELEVATE
EVERY PROJECT IS SHAPED THROUGH DIALOGUE. WE WELCOME THOUGHTFUL FEEDBACK, PERFECTING EVERY WORD AND ENSURING THE FINAL COPY FEELS COHESIVE AND UNMISTAKABLY YOURS.