It’s not easy to make software this intelligent sound this easy to understand. Luckily, we’re always up for the challenge.

A whole new tone of voice was requested to differentiate this year’s Magician software. We didn’t need to show off about what the software can do. We needed to give customers peace of mind.

That’s why every piece of copy highlights how easy it is to protect your data and look after your memory products with Magician 9.0.